Smart Packaging vs. Individual Shipping: A Cost Analysis
Should you ship items together or separately? We analyzed real shipping data to quantify the cost difference between optimized multi-item packing and individual item shipping.
The Test Setup
We simulated an e-commerce order containing 5 items of varying sizes:
| Item | Dimensions (in) | Weight (lbs) |
|---|---|---|
| Electronics Box | 8 × 6 × 4 | 2.5 |
| Book Set | 10 × 8 × 3 | 4.2 |
| Clothing Bundle | 12 × 10 × 4 | 1.8 |
| Accessories Kit | 6 × 4 × 2 | 0.5 |
| Home Goods | 14 × 10 × 6 | 3.1 |
Total actual weight: 12.1 lbs
Scenario 1: Individual Shipping
Each item shipped in its own appropriately-sized box with standard carrier rates:
Scenario 2: Optimized Consolidation
Using our bin-packing algorithm, we consolidated items into optimal box configurations:
Cost Savings
Why Consolidation Works
The savings come from multiple factors:
- Reduced base charges: Each package has a minimum charge. Fewer packages = fewer minimum charges.
- Better DIM efficiency: Small items in big boxes waste space. Consolidation fills boxes more efficiently.
- Avoided surcharges: Individual small packages often hit minimum size thresholds.
- Handling efficiency: Carriers charge less per pound for heavier packages within limits.
When NOT to Consolidate
Consolidation isn't always the answer. Consider shipping separately when:
- Combined weight would exceed the 50 lb additional handling threshold
- Items require different shipping speeds (overnight vs. ground)
- Fragile items need isolation from heavier goods
- Drop-shipping from multiple warehouses
The Algorithm Advantage
This is where automated bin-packing shines. Our algorithms consider:
Rotates and positions items to maximize box utilization
Balances weight to avoid threshold surcharges
Chooses optimal box sizes from your inventory
Compares actual vs. DIM weight to minimize billable weight
Bottom Line
For a business shipping 1,000 multi-item orders per month with an average potential savings of $20 per order, optimized packing delivers $240,000 in annual savings. The API pays for itself on day one.